In brief: Dentsu agency iProspect has become the global media agency of record for fashion brand Zalando following a competitive pitch.
More Dentsu articles
Dentsu International reported 8.4% organic growth in its latest earnings.
Media owners and agencies must put rivalries aside to share best practice and establish a common measurement to reduce carbon on media plans, a panel at Ad Net Zero’s Global Summit has warned.
Dentsu will introduce new carbon optimisation and planning functionality for all of its global teams in 2023.
We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.
In brief: Global CEO of Dentsu International Wendy Clark has left the company and will be replaced by a “restructured leadership” apparatus.
In brief: Dentsu agency, Carat, has become Vodafone’s “exclusive media provider” in 15 markets.
In brief: Dentsu reported group organic growth of 8.2% in the second quarter, or 8.9% excluding Russia, in its latest earnings.
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
Audio companies must “come together” to stop Big Tech acting as gatekeepers between them and their audiences, Mediatel’s Future of Audio Europe was warned.