Tomorrow’s consumers will be increasingly hard to reach over the next ten years so agencies will need to re-invent themselves to adapt, according to the new IPA report The Future of Advertising and Agencies: A 10 Year Perspective.The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce… Continue reading UK Ad Agencies Must Re-invent Themselves
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Mediaedge:cia (MEC), the WPP-owned media network, has shaken up its UK management team and named Tom George as its first UK CEO. George will now take responsibility for all aspects of the MEC UK business including sponsorship, interaction and MEC Manchester. Toby Jenner and Steve Hatch now become joint managing directors and Stuart Sullivan-Martin is… Continue reading Mediaedge:cia Appoints George As First UK CEO
Student TV network SUBtv is to inject a little excitement into the lives of media planners and buyers this summer, with the launch of a specialist auction website to enable bidding on a one week campaign through its network.The initiative is designed to spark competition between agencies, with the campaign up for grabs usually carrying… Continue reading SUBtv Sparks Summer Ad Sales With Airtime Auction
Freedom Media has appointed Mark Wood, former commercial director of Sky Media, to its management team, holding the same job title and working to boost the company’s client offering, which already spans strategic planning, TV production, event management and talent negotiation.The move will see Wood join Freedom’s founder Robert Dodds, with whom the new commercial… Continue reading Freedom Media Signs Former Sky Media Boss
Staff – MediaTel NewsLine Jim Kite, Universal McCann’s top research executive, has left the company’s global research division at the Interpublic unit, taking up the head research post at Publicis’ MediaVest unit to mark the latest high-profile defection from McCann’s senior management team.Last month saw Robin Kent replaced in the position of worldwide chief executive… Continue reading McCann Loses Kite As Wind Of Change Sweeps Management
Speaking at the MediaTelINSIGHT Media Guardian Future of Digital TV Seminar this morning, Bob Wootton, Media Director of ISBA opened with a broadside at ITV. Asked to comment on a MediaTel Insight survey of media agencies, which predicted a fall in share to 20.0% by 2007 (22.8% in 2004) (see Media Agencies Uncertain Of Digital… Continue reading ISBA Boss Lays it on the Line for ITV
Staff – MediaTel NewsLine The Institute of Practitioners in Advertising (IPA) has announced the appointment of Moray MacLennan as the new chairman of the IPA Client Services Committee.MacLennan is currently chairman of UK Group M&C Saatchi and is responsible for all group companies, including Lida (DM), Talk PR, M&C Sponsorship and Immediate Sales.He joined the… Continue reading IPA Appoints New Client Services Committee Chairman
New research published by Mediaedge:cia has urged advertisers to exploit the influence of word of mouth as an integral part of marketing campaigns in order to maximise effectiveness.The research shows that over three quarters of those questioned cited word of mouth as their main influence when deciding whether or not to purchase a product, while… Continue reading Mediaedge Talks Up Word Of Mouth Marketing