Staff – MediaTel NewsLine Jim Kite, Universal McCann’s top research executive, has left the company’s global research division at the Interpublic unit, taking up the head research post at Publicis’ MediaVest unit to mark the latest high-profile defection from McCann’s senior management team.Last month saw Robin Kent replaced in the position of worldwide chief executive… Continue reading McCann Loses Kite As Wind Of Change Sweeps Management
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Speaking at the MediaTelINSIGHT Media Guardian Future of Digital TV Seminar this morning, Bob Wootton, Media Director of ISBA opened with a broadside at ITV. Asked to comment on a MediaTel Insight survey of media agencies, which predicted a fall in share to 20.0% by 2007 (22.8% in 2004) (see Media Agencies Uncertain Of Digital… Continue reading ISBA Boss Lays it on the Line for ITV
Staff – MediaTel NewsLine The Institute of Practitioners in Advertising (IPA) has announced the appointment of Moray MacLennan as the new chairman of the IPA Client Services Committee.MacLennan is currently chairman of UK Group M&C Saatchi and is responsible for all group companies, including Lida (DM), Talk PR, M&C Sponsorship and Immediate Sales.He joined the… Continue reading IPA Appoints New Client Services Committee Chairman
New research published by Mediaedge:cia has urged advertisers to exploit the influence of word of mouth as an integral part of marketing campaigns in order to maximise effectiveness.The research shows that over three quarters of those questioned cited word of mouth as their main influence when deciding whether or not to purchase a product, while… Continue reading Mediaedge Talks Up Word Of Mouth Marketing