Media agencies will not be able to get the right balance between on and offline media until the next generation of planners who have grown up with digital come through and take senior positions.This was the view of Mark Howe, country director, UK Sales at Google, who was discussing the evolution of the communications agencies… Continue reading Agencies Must Evolve To Strike Balance In Digital World
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A four agency shortlist has been drawn up for Guardian Media Group Radio’s £3m media buying account.Pitching for the account in December will be incumbent agency Brilliant, MediaCom, PHD and MediaEdge;CIA.A formal pitch will be conducted on December 13 and 14, and will be handled by the Advertising Agency Register (AAR) on behalf of GMG… Continue reading Four Agencies Shortlisted For GMG Radio Ad Account
Jane Kesley, former Emap Advertising cross media director and founder of XmC, has teamed up with ex-Starcom Group and Starcom+ chiefs Andy Roberts and Adam Bishop to form Village Green, an independent specialist agency.Village Green intends to deliver more effective brand solutions by engaging consumers through content. It will do this through a range of… Continue reading Trio Join Forces To Launch Independent Specialist Agency
Yesterday’s MediaTel Group seminar on the ‘Future Of Outdoor’ saw the message come through that outdoor specialists haven’t really been engaging with agencies up to this point, but as digital becomes more important it will be imperative that they do so.Panellist Roy Jeans, CEO of IPM, said that it had not been that essential for… Continue reading ‘Future Of Outdoor’ Seminar Examines Agency Engagement
Agencies were left with much to ruminate over at the end of Media Week‘s Media360 conference last week. The position, resources and abilities of media and creative agencies were regularly called into question – and often the criticisms came from within.“I have not yet seen an agency group with a clear view of where digital… Continue reading Thoughts On Media 360: Future Role Of Agencies Examined
Carat Sponsorship has conceived and negotiated with Viacom Brand Solutions an integrated title sequence for the interactive chart shows on MTV Hits and MTV Dance.The new sequence forms part of a sponsorship agreement with Beiersdorf’s NIVEA Lip Care Caregloss & Shine range.The deal was negotiated between Maria Donaldson (sponsorship exec, Carat Sponsorship) and Justin Stephenson… Continue reading Carat Creates First Sponsorship Package For MTV’s Interactive Charts
Tomorrow’s consumers will be increasingly hard to reach over the next ten years so agencies will need to re-invent themselves to adapt, according to the new IPA report The Future of Advertising and Agencies: A 10 Year Perspective.The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce… Continue reading UK Ad Agencies Must Re-invent Themselves
Mediaedge:cia (MEC), the WPP-owned media network, has shaken up its UK management team and named Tom George as its first UK CEO. George will now take responsibility for all aspects of the MEC UK business including sponsorship, interaction and MEC Manchester. Toby Jenner and Steve Hatch now become joint managing directors and Stuart Sullivan-Martin is… Continue reading Mediaedge:cia Appoints George As First UK CEO
Student TV network SUBtv is to inject a little excitement into the lives of media planners and buyers this summer, with the launch of a specialist auction website to enable bidding on a one week campaign through its network.The initiative is designed to spark competition between agencies, with the campaign up for grabs usually carrying… Continue reading SUBtv Sparks Summer Ad Sales With Airtime Auction
Freedom Media has appointed Mark Wood, former commercial director of Sky Media, to its management team, holding the same job title and working to boost the company’s client offering, which already spans strategic planning, TV production, event management and talent negotiation.The move will see Wood join Freedom’s founder Robert Dodds, with whom the new commercial… Continue reading Freedom Media Signs Former Sky Media Boss