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Media planning and buying agency Arena BLM has been rebranded as Arena Media, aligning it as the UK operation of the Arena Media Network.

With the latest BARB figures showing viewing of broadcast TV is on the up, the next challenge facing the measurement service is picking up viewing via PCs and laptops, IPA research director Lynne Robinson told delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’.

JWT London has launched a new division, called Experience, which will use digital technologies to create communications platforms for brands.

Claire Myerscough, business intelligence director at News International, explains why ‘word of mouth’ will be more important than ever in 2010…

Last week’s ISBA conference focused heavily on the new media world – with emphasis particularly on social media.

Integration is the antidote to fragmentation, Michael Dick, integrated marketing communications director at Coca-Cola, told delegates at yesterday’s 2010 ISBA Annual Conference.

Aegis has reported a 21.8% fall in underlying pre-tax profits for 2009 to £149.3 million, and appointed Jerry Bulham as its new chief executive.

Caroline Foster Kenny, chief client officer, global, MEC, looks at how brands will have to deal with a new level of consumer engagement when the market has returned to its pre-downturn level.

Starcom MediaVest Group is the only media agency listed in the latest Sunday Times Best 100 Companies to Work For, debuting at number 42.

Target Media’s Tom Sutherland on the advertising and promotional activity behind the main movies at last night’s Academy Awards.