Omnicom reported steady results, demonstrating a strong market position ahead of the deal.

A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.

Brands must make customer identity core to their media strategy. Here’s how.

Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

The Media Leader asked some of the UK’s top strategic minds to share their thoughts.

The retailer turned to social media humour to boost awareness of its repairs offering.

Connected TV is an ideal channel to bring branding and performance marketing together as brands shift adspend into streaming platforms.

The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.

TV is considered the most representative, while radio showed the strongest improvement, a new study found.