At The Future of Media London event, host Jack Benjamin sat down with Publicis Media Connected UK CEO Niel Bornman to chat about Publicis’ post-pandemic growth, performance media, principal media, and the future of the agency model.
The Big Four global agency holding groups reported mixed results in the second quarter, ranging from an improved decline by WPP to mid-single-digits organic revenue growth for both Omnicom and Publicis Groupe.
Analysis: Rose candidly acknowledged in her first earnings report that WPP’s recent performance has been “unacceptable”, but suggested initiatives like WPP Open Pro, aimed at attracting small business clientele, could stimulate growth.
Andy Carter will replace Bignell as CEO of PMX.
Omnicom reported steady results, demonstrating a strong market position ahead of the deal.
A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.
Brands must make customer identity core to their media strategy. Here’s how.
Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.
Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.
The Media Leader asked some of the UK’s top strategic minds to share their thoughts.
The retailer turned to social media humour to boost awareness of its repairs offering.
