Each of the holding companies entered Q4 with diverse pressures, however the collective picture is one of transition, the promise of AI-driven reinvention, slowing client budgets, integration costs and structural challenges. 

Disney quietly announced something radical: letting fans create their own short-form IP on Disney+. But it exposes just how defensively the rest of the industry has been playing.

At The Future of Media London event, host Jack Benjamin sat down with Publicis Media Connected UK CEO Niel Bornman to chat about Publicis’ post-pandemic growth, performance media, principal media, and the future of the agency model.

Analysis: Rose candidly acknowledged in her first earnings report that WPP’s recent performance has been “unacceptable”, but suggested initiatives like WPP Open Pro, aimed at attracting small business clientele, could stimulate growth.

Andy Carter will replace Bignell as CEO of PMX.

Omnicom reported steady results, demonstrating a strong market position ahead of the deal.

A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.

Brands must make customer identity core to their media strategy. Here’s how.

Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.