Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
More Bauer Media articles
Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.
Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.
The independent commercial radio station has launched a campaign across TV, OOH and social.
Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.
Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
Ken Bruce’s popular quiz show will make its weekend debut as part of sponsorship activity for Dacia.
Audience for Ken Bruce’s show on Greatest Hits Radio ticked up in Q4 2023 to 3.8m, marginally narrowing the gap between the Bauer station and Bruce’s former employer, BBC Radio 2.