Ken Bruce’s popular quiz show will make its weekend debut as part of sponsorship activity for Dacia.
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Audience for Ken Bruce’s show on Greatest Hits Radio ticked up in Q4 2023 to 3.8m, marginally narrowing the gap between the Bauer station and Bruce’s former employer, BBC Radio 2.
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Ken Bruce’s Greatest Hits Radio mid-morning show attracted 3.7 million weekly listeners, up 124% year-on-year, according to the latest Rajar figures.