Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
More Bauer Media articles
Ken Bruce’s popular quiz show will make its weekend debut as part of sponsorship activity for Dacia.
Audience for Ken Bruce’s show on Greatest Hits Radio ticked up in Q4 2023 to 3.8m, marginally narrowing the gap between the Bauer station and Bruce’s former employer, BBC Radio 2.
Octave’s director of revenue shares his mountain dreams and his advice for someone wanting a job in media sales.
Bates will lead a team of commercial specialists focused on delivering print, digital and event revenues for Bauer’s publishing brands.
In a special year-end episode, Jack Benjamin, Omar Oakes, Ella Sagar, and guest Cass Naylor debate what the biggest story in media was in 2023.
The Media Leader asked audio media owners, specialists and trade bodies about the most significant changes in the sector and the biggest surprise of the year.
Bauer Media’s Lucie Cave explains why reality TV keeps turning to audio stars, and how podcast and radio presenters can “out-personality” any politician.
Host Jack Benjamin is joined by reporter Ella Sagar and editor-in-chief Omar Oakes to discuss this quarter’s Rajar figures and earnings results for Spotify, Netflix, and media agency holdcos.