Former BBC radio favourite Ken Bruce’s new show on Greatest Hits Radio Network reached three million listeners, nearly double last year’s audience for the daypart, according to Bauer.
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Commercial radio registered record weekly reach and share of listening according to the latest Rajar radio audience data.
Bauer’s Greatest Hits Radio grew its morning reach by the largest percentage of any station during the first quarter (+28%), eclipsing two million listeners.
In brief: Bauer Media Audio UK has appointed Simon Myciunka as its new CEO.
Bauer Media Audio has launched Eurosong Radio, a pop-up station dedicated to the upcoming Eurovision Song Contest.
Bauer Media Audio plans to launch an audio product that “reinvents radio for an online on-demand environment” in Europe.
Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
At the Future of Audio Europe 2023, the majority of attendees chose improving audience measurement as the top priority for the audio industry.
In brief: Bauer Media Audio has acquired the number-one commercial radio station in the Cork region of Ireland.