During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising’s MD explained the company’s strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.
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The appointment comes as Octave transitions towards sole ownership after News Broadcasting acquired Bauer Media’s stake in the digital audio marketplace in June.
| Maria Iu
The business has been renamed Bauer Media Outdoor.
| Maria Iu
The company sold its stake in Octave to News UK last month.
The agreement marks the end of a five-year joint venture, giving News UK sole ownership of the digital audio marketplace.
Commercial radio listening fell modestly from Q3 to Q4 to 39.9m, but listeners still grew by 2% year on year.
The acquisition steps up competition with rival Global, which moved into OOH in 2018.
| Maria Iu
Commercial radio has been performing strongly, but it has hit back at two major BBC developments.
At The Future of Media London, Bauer radio presenters Ken Bruce and Fleur East chatted about how technology has changed radio production and shared takeaways for leaders and career highlights.
| Maria Iu
A total of eight media owners presented their ideas to advertisers and agencies.