Johnny Vaughan’s 95.8 Capital Radio breakfast show remains on top in London once again with a weekly reach of more than 1.2 million listeners, following an impressive 25.5% year on year increase, according to RAJAR’s Q4 2009 report.
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RAJAR figures for Q4 2009 show that DAB set ownership increased by 13% year on year, with 17.1 million adults aged 15+ now claiming to live in a household which has a DAB receiver.
BBC Radio 2 remains the national station with the highest weekly reach according to the latest RAJAR figures. It was relatively static year on year, although it suffered a slight fall of 1.1% on Q3 2009, leaving its total at around 13.5 million listeners.
For the first time in over two years, Magic 105.4 no longer has the largest weekly reach of all the London stations, according to the latest RAJAR figures for Q4 2009.
All Commercial radio enjoyed a slight year on year rise in weekly reach, according to the latest RAJAR figures for the fourth quarter of 2009.
The latest RAJAR figures for Q4 2009 reveal a 0.5% year on year increase in weekly reach for All Commercial Radio, taking its total to just under 31.4 million listeners a week.
The radio industry is set to introduce an analogue radio scrappage scheme in a bid to persuade people to take-up digital.
UK commercial radio revenues were down 10% to £500 million last year, according to the RadioCentre’s chief executive.
The Radio Advertising Bureau has released new research into how offline media drives brand browsing online, which found that when listeners are exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing.
Newsline columnist Raymond Snoddy explains why Deloitte’s “practical and sensible” predictions for 2010 put them ahead of the pack.