The Radio Advertising Bureau is to create a £3 million advertising-funded partnership, intended to give clients more from their radio activity.The RAB will work with advertisers to ensure that they get the support that is most relevant to the challenges facing their brands – this could take the form of research, creative consultation or idea… Continue reading RAB Launches Advertiser Funded Partnership
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BBC Radio 5 Live is set to get its biggest schedule shakeup in years, with the midday news going and Nicky Campbell taking on a new morning phone-in show.Victoria Derbyshire’s phone-in programme will be moved back to 10am to make way for Campbell’s new hour long phone-in session at 9am, directly after the breakfast show… Continue reading 5 Live Set For Schedule Shakeup
BBC World Service and Deutsche Welle have announced plans to launch a joint radio service to Europe on DRM Shortwave.The new stream, which will be entirely in English, is expected to go live in early 2009.Broadcast in digital quality, it will be available from early morning till late at night targetting Western and Central Europe… Continue reading BBC World Service And Deutsche Welle To Launch Joint Radio Venture
Global Radio is set to axe the names of 29 local radio stations and rebrand them into a national network, following its takeover of GCap Media in April (see Global Radio To Acquire GCap For £375m).Global plans to create a new national network of 32 Heart stations as it reportedly attempts to take on the… Continue reading Global Radio Set To Get Rid Of Local Station Names In National Rebrand
David Jensen joins Planet Rock in October with a new Sunday morning show Another Dimension, while US DJ Darren Redick will take over the afternoon shifts from 2pm-6pm.Also joining the station is Joe Bonamassa, whose show – airing Sunday nights at 11pm – will feature music with a blues edge.Jensen said: “I’m really looking forward… Continue reading Planet Rock Announces New Additions To Weekend Line-Up
Following on from Magic 105.4’s user-generated content (UGC) ‘Magic Good Mood Film’ TV advert, the station is launching a new ad using photos of the station’s listeners.Airing from September 7 to the end of October 2008, the new 30-second advert taps into the massive response by listeners to upload personal photos that make them smile… Continue reading Magic 105.4 Launches New Ad Featuring Listeners’ Photos
Phil Riley, former chief executive of Chrysalis Radio, has been appointed chairman of internet radio maker Reciva.The appointment marks Riley’s return to radio after he left Chrysalis last summer when the group’s radio division was sold to Global Radio for £170 million (see Riley Quits Chrysalis Following Global Sale).Reciva has so far provided the technology… Continue reading Ex-Chrysalis Chief Joins Internet Radio Firm
Virgin Radio is to be rebranded as Absolute, with the station due to reveal its new name on air earlier this morning at 7.45am.Featuring a new presenter line-up, Absolute will use the campaign line “Discover real music” and be putting into place two key initiatives, the open OneGoldenSquare.com blog, and a new approach to playlist… Continue reading Virgin Radio To Become Absolute
NME Radio has secured a major cross-platform deal with whiskey label Jack Daniel’s to celebrate the birthday of its founder with a series of gigs throughout September.The integrated campaign, brokered by Universal McCann, will see NME Radio host Jack Daniel’s Birthday Sessions every Tuesday and Thursday during September from 4-5pm.The sessions will be filmed along… Continue reading NME Radio In Jack Daniel’s Cross-Platform Deal
New figures show that commercial radio revenue in the UK was down more than 10% in the 12 months to the end of June.Total UK radio revenue for April to the end of June 2008 – including national and local advertising and sponsorship and promotion – was £134.2 million, said a report on MediaGuardian.co.uk.National advertising… Continue reading Commercial Radio’s Revenue Falls