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Microsoft and Yahoo!’s new 10 year partnership could put an end to high online ad costs and spur trouble for rival company Google, according to WPP’s head Sir Martin Sorrell.Speaking to the Daily Telegraph, the WPP chief executive said the merger between the two internet companies was likely to make search advertising cheaper as advertisers… Continue reading Sorrell: Microsoft/Yahoo! deal will cut online ad costs

Absolute Radio has signed British Gas as a new sponsor for the station’s Christian O’Connell breakfast show.The six month sponsorship deal will include British Gas branded pre-show trails across the station throughout the day, as well as in-show credits and features.To celebrate today’s launch, the Absolute website homepage will also have a British Gas “re-skin”… Continue reading British Gas to sponsor Absolute Radio

The Local Radio Company has been forced to announce job cuts as it confirms plans to close headquarters in High Wycombe.TLRC’s chief executive William Rogers confirmed plans to close the office yesterday and said that while, in some cases, the company hopes to deploy staff to other areas of the business, redundancies would also be… Continue reading The Local Radio Company to close HQ

One third of the UK’s adult population are now listening to radio via the internet and personalised online music services, according to RAJAR’s latest research.The radio audience measurement company’s ‘Midas 4’ report reveals that one third of adults, around 16.9 million people, have listened to the radio online, up 5% from 16.1 million in October… Continue reading RAJAR: Almost 17 million people listen to the radio online

Commercial radio needs to consolidate and diversify in order to overcome the challenges posed by the recession, according to former BBC head of strategy Mark Oliver.Speaking yesterday at The Radio Academy’s Radio Festival in Nottingham, Oliver, chief executive of media advisors Oliver & Ohlbaum Associates, said that radio stations should also concentrate on branded content… Continue reading Radio Festival: Consolidation is key for commercial radio

The government’s target of completing the digital radio switchover by 2015, as set out in Lord Carter’s Digital Britain report, is “very ambitious”, according to the BBC’s director of audio.Speaking at The Radio Academy’s annual festival in Nottingham today, Tim Davie said that although Carter’s plans are ambitious, he is hopeful that the switchover “should… Continue reading BBC’s Tim Davie: Radio switchover plans are “ambitious”

Bauer Media is set to cut eight full-time staff members at Kerrang Radio and slash freelance presenters from the station’s 43-strong workforce.Bauer is expected to buy out staff contracts or simply not renew them when they end, according to reports.A Kerrang spokesperson said the company has to run a “commercially viable station” that allows it… Continue reading Bauer cuts eight jobs at Kerrang Radio

Magic 105.4 is set to launch its biggest-ever marketing campaign to celebrate London as “the world’s greatest city” this summer.The user-generated ‘Magic Loves London’ campaign, which will feature on-air, outdoor, online, experimental and PR activity, will invite listeners to submit photographs of what they love most about life in their area of London.A five-week terrestrial… Continue reading Magic 105.4 launches ‘biggest-ever’ ad campaign

Steve Orchard’s new commercial radio company has acquired five Midlands radio stations from the independent regional media firm CN Group.Quidem, a new local radio company that was set up by Orchard and Wendy Pallot following Orchard’s departure from GCap Media in January last year, bought the Touch Radio portfolio from CN Group for an undisclosed… Continue reading Quidem acquires five radio stations

Ofcom has launched a review of its Broadcasting Code of rules for TV and radio stations, including looking at giving commercial radio stations greater freedom around content-related promotions.The review of the code, which has been in place in its current form since July 2005, could create greater commercial opportunities for radio stations and help create… Continue reading Ofcom launches review of Broadcasting Code