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Magic 105.4 has announced an exclusive deal with Lakeside Shopping Centre that will see the Essex retail venue launch its first ever radio sponsorship.The deal, brokered by Mediaedge:cia, will span seven months until 3 January 2010 and support Lakeside Shopping Centre’s bid to encourage London families to visit for a day out.Every Saturday throughout August,… Continue reading Lakeside partners Magic 105.4 for first ever radio campaign

NME Radio has launched an iPhone application via the iTunes store allowing users to immediately purchase and download music played on the station.Users can also text the NME Radio studio directly from the application, which it says is the first app of its kind for a UK radio broadcaster.Sammy Jacob, NME Radio managing and programming… Continue reading NME Radio launches iPhone app

Tory shadow broadcast minister Ed Vaizey has indicated that if the Conservatives win power they will sell off Radio One.In an interview with the Sunday Times, Vaizey said that Radio One’s licence should be put up for auction. “Radio One is not fulfilling its obligation to its audience,” he said.“Its median age is those in… Continue reading Tory minister talks Radio One sell-off

Microsoft and Yahoo!’s new 10 year partnership could put an end to high online ad costs and spur trouble for rival company Google, according to WPP’s head Sir Martin Sorrell.Speaking to the Daily Telegraph, the WPP chief executive said the merger between the two internet companies was likely to make search advertising cheaper as advertisers… Continue reading Sorrell: Microsoft/Yahoo! deal will cut online ad costs

Ofcom has launched a consultation on its plans to relax cross-media ownership and local radio rules.The media regulator wants to change the rules to allow local commercial radio stations in one area to be owned by the same company and media companies to be able to own a combination of TV, radio and newspaper assets… Continue reading Ofcom unveils plans to change local ownership rules

Absolute Radio has signed British Gas as a new sponsor for the station’s Christian O’Connell breakfast show.The six month sponsorship deal will include British Gas branded pre-show trails across the station throughout the day, as well as in-show credits and features.To celebrate today’s launch, the Absolute website homepage will also have a British Gas “re-skin”… Continue reading British Gas to sponsor Absolute Radio

The Local Radio Company has been forced to announce job cuts as it confirms plans to close headquarters in High Wycombe.TLRC’s chief executive William Rogers confirmed plans to close the office yesterday and said that while, in some cases, the company hopes to deploy staff to other areas of the business, redundancies would also be… Continue reading The Local Radio Company to close HQ

One third of the UK’s adult population are now listening to radio via the internet and personalised online music services, according to RAJAR’s latest research.The radio audience measurement company’s ‘Midas 4’ report reveals that one third of adults, around 16.9 million people, have listened to the radio online, up 5% from 16.1 million in October… Continue reading RAJAR: Almost 17 million people listen to the radio online

Commercial radio needs to consolidate and diversify in order to overcome the challenges posed by the recession, according to former BBC head of strategy Mark Oliver.Speaking yesterday at The Radio Academy’s Radio Festival in Nottingham, Oliver, chief executive of media advisors Oliver & Ohlbaum Associates, said that radio stations should also concentrate on branded content… Continue reading Radio Festival: Consolidation is key for commercial radio

The government’s target of completing the digital radio switchover by 2015, as set out in Lord Carter’s Digital Britain report, is “very ambitious”, according to the BBC’s director of audio.Speaking at The Radio Academy’s annual festival in Nottingham today, Tim Davie said that although Carter’s plans are ambitious, he is hopeful that the switchover “should… Continue reading BBC’s Tim Davie: Radio switchover plans are “ambitious”