Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.
A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.
Should advertisers now treat radio as more than being a ‘cheap and cheerful’ media channel?
Industry body for commercial radio will reveal the summer opportunities awaiting advertisers at The Future of Audio on 24 June as the themes and first wave of speakers from the conference are announced. The themes and first wave of speakers for The Future of Audio – the thought leadership event for the audio advertising industry… Continue reading Radiocentre to unveil post-lockdown summer ad opportunities at The Future of Audio
Formally starting his new position as CEO on 1 May, Regensburger will replace Simon Cox, the CEO of Peach since 2006.
Bauer Media has launched a further seven radio stations, bringing its total number of launches for the year up to 10.
Bauer Media is relaunching its digital audio ad platform, Bauer InStream, so it can exclusively sell its network of brands to advertisers in a “safe and sound” context.
Mediatel Events has launched its first conference exploring the challenges and opportunities audio presents advertisers, agencies, and those in the radio business.
As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.
Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world
Greg Grimmer, the new CEO of Mediatel, talks about being the new boy and the joy of work.