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Media Pulse: Make pod ads relevant to the content and consumer attention will grow

Media Pulse: Make pod ads relevant to the content and consumer attention will grow

05 Jun 2025 | The Media Leader Staff

A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.

Pod-racing: Listening numbers and ad revenue grow for podcasts
Pod-racing: Listening numbers and ad revenue grow for podcasts
02 May 2025 | James Longhurst
Music-streaming and podcasts are key opportunities in audio
Music-streaming and podcasts are key opportunities in audio
29 Aug 2024 | Maria Iu
Adwanted wins at Audio Advertising Awards
Adwanted wins at Audio Advertising Awards
07 Jun 2024 | Maria Iu
Adwanted rolls out cross-platform digital audio measurement tool
Adwanted rolls out cross-platform digital audio measurement tool
24 Apr 2024 | Maria Iu
VAST technology: the north star in solving digital audio measurement?
VAST technology: the north star in solving digital audio measurement?
17 May 2023 | Chontal Angus

‘Podcasting made us sexy again’: 7 key takeaways from The Future of Audio

25 Jul 2022 | Omar Oakes

Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.

Is dynamic creative on digital radio worth the extra cost?

05 Jul 2021 | Sam Tidmarsh

Should advertisers now treat radio as more than being a ‘cheap and cheerful’ media channel?

Radiocentre to unveil post-lockdown summer ad opportunities at The Future of Audio

01 Jun 2021 | Sam Tidmarsh

Industry body for commercial radio will reveal the summer opportunities awaiting advertisers at The Future of Audio on 24 June as the themes and first wave of speakers from the conference are announced. The themes and first wave of speakers for The Future of Audio – the thought leadership event for the audio advertising industry… Continue reading Radiocentre to unveil post-lockdown summer ad opportunities at The Future of Audio

Ben Regensburger named new Peach CEO

25 Feb 2020 | David Pidgeon

Formally starting his new position as CEO on 1 May, Regensburger will replace Simon Cox, the CEO of Peach since 2006.

Bauer Media launches host of new radio stations

15 Aug 2019 | Michaela Jefferson

Bauer Media has launched a further seven radio stations, bringing its total number of launches for the year up to 10.

Bauer Media ditches DAX and relaunches InStream

13 Aug 2019 | Michaela Jefferson

Bauer Media is relaunching its digital audio ad platform, Bauer InStream, so it can exclusively sell its network of brands to advertisers in a “safe and sound” context.

Mediatel Events launches The Future of Audio

12 Aug 2019 | The Media Leader Staff

Mediatel Events has launched its first conference exploring the challenges and opportunities audio presents advertisers, agencies, and those in the radio business.

Programmatic audio: Why brands should stay tuned

06 Aug 2019 | Steve Wing

As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.

Why we’re half-way to a world of audio branding

05 Aug 2019 | Michele Arnese

Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world

‘I didn’t know you did that!’

31 Jul 2019 | Greg Grimmer

Greg Grimmer, the new CEO of Mediatel, talks about being the new boy and the joy of work.

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