More Connected Tv Article articles

Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation, gives insights from phase one of Rovi’s smart TV advertising study in the UK (in partnership with Decipher)…

Rovi Corporation and Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK, showing that 84% of Samsung Smart TVs and Blu-Ray players are now connected.

Microsoft has announced plans for an all-new Xbox 360 experience, which will include the first group of new, custom applications from TV and entertainment content providers on Xbox LIVE.

WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.

Sky is expected to launch a wholesale fibre broadband offering in the next few months, according to Bank of America Merrill Lynch (BoAML).

BT chief executive Ian Livingston has outlined the company’s vision for Broadband Britain to the Prime Minister, David Cameron, and the cabinet.

Armed with a 2 litre bottle of Strongbow (a “targeting” prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday’s MRG conference.

Video-on-Demand provider FilmFlex has announced it’s set to move into providing television content for the first time next year, according to chief executive Jeff Henry.

Tesco’s on-demand subsidiary blinkbox have announced a new feature to their service, where customers who purchase DVD or Blu-ray’s in-store will also own and be able to watch the film online through blinkbox.

Expect Apple TV to launch in a big way late in 2012, says Piper Jaffray analyst Gene Munster, speaking at the Ignition conference in New York today.