According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments.
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The online video service Hulu has decided to withdraw offers after announcing the company was up for sale in June.
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory.
BSkyB has released its unaudited results for the three months ending 30 September 2011, showing overall revenue growth of 9% to £1.66 billion, with adjusted operating profit up 16% to £295 million.
Richard Marks, chief executive of Kantar Media Audiences, looks at the increasing importance of TV data and how it is becoming the “new oil” for the industry.
Nielsen has released research from the US showing that four out of ten tablet and smartphone owners use their devices every day while watching TV, while only 14% of eReader owners said they watched TV while using their device every day.
Analogue TV broadcasting in the UK will end on 24 October 2012, with the last area to switch being Northern Ireland.
Two cuts from the final panel at MediaTel Group’s Connected TV Experience event illustrated the difficulties and requirements of a media world where data is in abundance but answers often are not.
Google’s new broadband homes research initiative came under the microscope during the final session of the day – Metrics – at MediaTel Group’s The Connected TV Experience conference.
The “Business Models and Platforms” panel at MediaTel Group’s first Connected TV Experience conference reached near consensus that channel brands will remain key – acting as the ultimate content recommendation engines. As consumers become confused by the choice in the digital TV arena, trusted channel brands will continue to have an important role to play.