More Connected Tv Article articles

The “Business Models and Platforms” panel at MediaTel Group’s first Connected TV Experience conference reached near consensus that channel brands will remain key – acting as the ultimate content recommendation engines. As consumers become confused by the choice in the digital TV arena, trusted channel brands will continue to have an important role to play.

The number of homes using the internet to watch television shows and movies on the TV screen has reached more than 42 million across the US and Europe, according to the latest research from Strategy Analytics’ Connected Home Devices (CHD) service.

“YouView is still going to be incredibly important”, Bill Scott from easeltv told delegates at MediaTel Group’s Connected TV Experience event this week.

Video: To find out what young people really think about products and services, and to find out how they use them (along with their laptops and mobile phones), we asked the stars of our Youth, Media and Technology panel – Amy and Bruno…

Only a small percentage of people are actively seeking connected functionality when purchasing a new TV set, according to the panel at MediaTel Group’s Connected TV Experience.

Global online TV and video revenues will reach $21.52 billion in 2016, a massive increase from the $3.48 billion recorded in 2010, according to the Online TV and Video Forecasts report from Digital TV Research.

Television culture is shifting rapidly at the moment and with so many services in the market, it is hard to keep up – not to mention the number of terms used to describe all these new services and new technology. Here is an overview of each service…

The morning session at this year’s MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what ‘connected TV’ actually means and where the opportunities lie.

What was always seen as TV’s greatest weakness – its passive audience – is actually its greatest strength. It’s a fact of life that the predominant mindset when we are watching TV is “entertain me… but don’t make it too hard!”

Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences…