Enders Analysis have released forecasts for the UK market on the prospects for video-on-demand advertising through to 2015, looking at both through-the-middle and over-the-top services.
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As part of Rovi’s Smart TV Field Trial in the US, it claims its TV advertising campaigns achieved a click through rate of 13%.The trial took place in April 2011, and the ads were displayed on Internet-connected televisions and Blu-ray Disc players from Samsung Electronics and Sony. The Smart TV Field Trial Advertising program is… Continue reading 13% click through rate on connected TV campaigns, claims Rovi
The vast majority of TV viewing will remain as linear real-time programming through to 2015, despite new technologies and different viewing options available to the consumer, according to the IHS Screen Digest TV Intelligence Service.
A new In-Stat research survey estimates that over 60% of connected TV households use a TV app at least once per week.
Research from Mobile Interactive Group (MIG) unveils new trends and opportunities with participation TV (P-TV) services and Social Participation TV.
Users are not fully engaging with their new connected TVs and OTT* video services, according to research from Analysys Mason.
Online video continues to soar, especially among younger viewers, with 68% of 18-34 year olds claiming their PC/laptop is the entertainment device they “can’t live without”.
The television on-demand market is set for huge growth, with revenues reaching $5.7 billion in 2016 – up 58% from 2010 – according to a new report by Digital TV Research.
Speaking at Westminster eForum seminar last week, Simon Gauntlett, Technology Director at the Digital TV Group (DTG) said that common technological standards need to be put in place for connected televisions.Ensuring common standards will provide the consumer with a better user experience and allow the industry to “interoperate”, Gauntlett told delegates.Read the full story in… Continue reading Connected TVs need technological standards in place, says DTG
Virgin Media is successfully delivering internet speeds up to 240 times faster than the national average to triallists in London. Using Virgin Media’s unique cable network, broadband speeds of up to 1.5Gb are being enjoyed around Old Street, an area known as ‘Silicon Roundabout’.