The future of TV will focus on “three potent forces” – consumers, advertisers and content owners, according to Hulu.
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In response to Simon Andrew’s latest Mobile Fix, Tess Alps, CEO of Thinkbox, says “if TV ads don’t work how come you’re expecting people to pick their mobiles to interact with them?”
Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention…
Ipsos MediaCT says the IPA TouchPoints3 hub survey both reassures us that the traditional linear schedule fulfils a need for shared, simultaneous experience and also offers evidence that online viewing may be an opportunity rather than a threat to traditional broadcasters…
Speaking at a conference earlier this week, Endemol’s CEO Ynon Kreiz said social television is “going to be huge”. There is clearly a significant opportunity, but social TV still has its limitations, for now at least.
By 2016, video on demand services will reach 70.1 million households (57%), up from the 51.1 million VoD households (44%) at the end of Q3 2010, according to MAGNAGLOBAL’s revised ‘On-Demand Quarterly’ forecast.
Push will beat pull in the battle for television viewers; DVRs will proliferate; the 30-second spot will not die; TV’s ‘super media’ status will strengthen; and gaming will go online, according to Deloitte’s tenth anniversary predictions for 2011.
BSkyB is expected to come under pressure from new on-demand TV services, namely YouView, according to a new report by Evolution Securities.
YouView faces technical difficulties which may delay its launch by up to six months, according to reports. The highly-anticipated VoD venture – backed by the BBC, ITV, Channel 4, Channel 5, BT, Talk Talk and Arqiva – might not make its debut until the end of the year, if not, 2012.
Less than a week before MediaTel’s much-anticipated 2011 Year Ahead event, industry body chiefs from Thinkbox, the RAB and Postar give their views and predictions for the year ahead…