Rovi Corporation has announced that it is collaborating with Ford Motor Company on a comprehensive digital TV advertising program across the Rovi Advertising Network in the US, its third and fourth to date.
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Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.
The entertainment, media and technology market research firm, Interpret LLC, has released a new report,”The State of Internet-Connected Living Rooms”, where it states that connected devices in the digital home are underutilised.The Internet-Connected Living Rooms report claims that over 50% of US consumers have internet-connected devices in their living room but that they are not… Continue reading Connected world? Not so connected, yet.
Rural areas across England and Scotland have been allocated over £360 million to improve their broadband connections.
Google announced plans to buy Motorola Mobility for $12.5 billion yesterday. The deal has huge implications for the smartphone market but also impacts Google’s pay-TV business and position when it comes to patents.
A report published by market research firm IHS Suppli has predicted that consumers will be more likely to access the Internet through their tablets and TV’s rather than their PC’s.
According to reports in The Independent newspaper, Virgin Media is going to expand its cable network to pass a further 100,000 homes by the end of 2011.
Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average – more than 10 times that of typical banner ads – during the first three months of its connected TV ad trial in the US.
With the Virgin Media TiVo box hitting 50,000 users, the media owner has released its latest entertainment trends report, revealing the viewing habits of all its digital TV customers.
From autumn 2011, Virgin Media customers will be able to access Sky on-demand content via their Virgin set top box.
