New research from Twitter and Thinkbox reveals how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a part of conversations.
Showing 1021-1030 of 2,623
More Connected Tv articles
Facebook’s purchase of virtual reality firm Oculus Rift could, in theory, become a golden goose for advertisers, says ISBA’s Mario Yiannacou – but let’s not get carried away…
The seven shareholders in YouView will continue to invest in the platform for another five years, however financial contributions are set to see significant cuts.
The UK’s online population has seen a steady, if minute, decline over the last few months, according to data released by online measurement company Nielsen.
A ‘personal data economy’ could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
Following a record-breaking month in January, BBC iPlayer requests remained strong in February, surpassing the 300 million mark for the second consecutive month.
Emerging screen-based technologies, such as smartphones and tablets, are changing the way the UK population communicates, shops and consumes news and media, according to the latest IPA TouchPoints5 data, published today.
Marc Watson, CEO of BT TV, is to leave the company after seven years.
Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise…
A new study from FOX Broadcasting Company, Twitter and the Advertising Research Foundation reveals that the majority of those exposed to TV-related tweets are ‘highly likely’ to take action.