Last week ITV announced that it will become the first commercial broadcaster to give mobile viewers the option – at a price – to watch catch-up content without ads. It’s an interesting test of an increasingly important part of the media eco-system, but is it really going to work? Whatever happens, you can bet ITV’s competitors will be watching like hawks says Dominic Mills.
Showing 1451-1460 of 2,624
More Connected Tv articles
Ahead of speaking at this week’s Connected Consumer conference, BARB’s chief executive, Justin Sampson, explains the new ‘hybrid future’ for the company’s crucial measurement.
Sky Sports Ashes HD will screen 63 days of cricket this summer, including live ball-by-ball coverage of the Ashes – available to customers at no extra cost.
Similar to social media peers such as Twitter, Instagram and Tumblr that all integrate the hashtag feature, Facebook hashtags will allow users to add context to a post or indicate that it is part of a larger discussion.
BARB, the official source of television viewing figures in the UK, has today announced that it has appointed Kantar Media to collect census data for TV viewing through all computer devices, including tablets.
After a day of judging yesterday, the final shortlist for the inaugural Connected Consumer Awards have today been announced.
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices – more often than not in an unconnected way, says Specific Media’s Martin Galvin. We must make sure that the consumer’s consumption dictates the plan, rather than vice versa…
ITV has announced the launch of a new version of the ITV Player app for Apple devices, making ITV the first commercial broadcaster to give mobile viewers the option to watch catch up content without ads.
‘Connected mums’ lead across the majority of major social media platforms, spending 19% more time on social networking sites than the general population, a new report from the BabyCentre has revealed.
Broadcasters and content creators are able obtain ‘measurable’ data for the in-market mobile viewing of content in a way that it monetisable, says leading industry expert.