‘Connected mums’ lead across the majority of major social media platforms, spending 19% more time on social networking sites than the general population, a new report from the BabyCentre has revealed.
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Broadcasters and content creators are able obtain ‘measurable’ data for the in-market mobile viewing of content in a way that it monetisable, says leading industry expert.
D-Day: As it Happens brought to life the experiences of seven real people through a clever mix of digital and traditional mediums. Here, one of the show’s creators, Adam Lawrenson of Digit, explains how this could be a pivotal moment in the evolution of how content is disseminated.
Data from an analysis of more than 9,500 campaigns and 13.5 billion impressions during 2012 show that Brits are much more receptive to interactive pre-rolls – with experts suggesting UK ads are simply more creative and engaging than outside the UK.
Some consumers are still resisting engagement with the Internet with respondents to Ofcom’s survey citing privacy and security issues and a major barrier.
In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand – with three quarters admitting to only watching live TV on a smartphone.
What people are interested in is content – not device – and advertisers want to reach those consumers regardless of the screen they use. It’s welcome news then that the new Nielsen Online Campaign Ratings provide advertisers with the window they need to finally optimise their spend at an impression level – and make sure that video messages are aligned and efficiently targeted. By Videology’s Rhys McLachlan.
The latest Connected Intelligence report from the NPD Group predicts that by 2015 there will be an estimated 119 million connected devices delivering broadband Internet to TVs in US homes – with games consoles remaining the primary delivery device.
BSkyB is set to issue broadband price cuts in response to BT’s recent sports offering – with a statement from BSkyB likely to be issued early this week.
Simon Stanforth, group research director at Starcom MediaVest, takes a look at why advertisers can benefit from our positive engagement with online video – which is at a significantly higher level than with linear TV, VOD and recorded television.