The campaign supports the corporation’s on-going aim to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee.
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“iPlayer, 4OD, ITV Player – they’re all dying out. They’ve had their day in the sun,” said Decipher’s Nigel Walley at this year’s Connected Consumer conference on Wednesday – and it’s the STB that is going to put the nail in the coffin…
Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.
The audience research community has welcomed news that BARB, the official source of television viewing figures in the UK, is to collect census data for TV viewing through all computer devices, including tablets.
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last night – with Virgin Media, Thinkbox, Civolution, Grand Visual and Mindshare winning their categories.
In the run-up to the sporting season, the battle between BT and BSkyB continues – and with BSkyB refusing to air its rival’s multi-million pound ads, it’s clear that they’re taking the threat seriously, says Aegis’ Jim Marshall. But what exactly is it that BT is threatening? It certainly isn’t BSkyB’s football coverage…
Netflix has signed its biggest deal to date for exclusive content with DreamWorks Animation, giving subscribers exclusive access to 300 hours of original television from 2014.
When we’re connected, we’re more accessible – but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media’s Alex Wright ahead of tomorrow’s Connected Consumer conference.
Bank of America Merrill Lynch has said it expects the broadband discounts announced by Sky last week to remain a permanent feature – and will cost the company over £60 million if it was to run the promotion for a whole year.
Based on a research analysing 22.6 billion worldwide video streams throughout 2012, the report revealed that poor quality video has had a significant effect on brand revenue – with £1.38 billion missed out on because of negative viewer experience.