The world’s first TV ad enabled by Blippar will air on Channel 5 for the new Star Trek film, giving Blippar app users the chance to watch trailers and win tickets on their mobiles via a bespoke Star Trek interface.
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The new integration means that for the first time, broadcasters, programme-makers and advertisers will be able to see the relationship between social TV activity and audiences.
Director of TV for BT Retail reveals the company’s plans for the coming year, including the delivery of fibre broadband for linear TV and why YouView is their sure-fire ‘strategic platform’ for the future.
Thursday played host to MediaTel’s very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.
A new study carried out by CitizenNet has compared likes and click-through rates with viewing figures to give evidence that Facebook activity leads to an increase in TV viewership.
MediaTel is to host its very first Connected Consumer Awards – the ‘Connies’ – in recognition of those pioneering new advertising and commercial opportunities in the connected industry.
Netflix surpasses HBO in US subscribers for the first time as it reveals record breaking figures in quarterly report.
Virgin Media has released its first quarterly report for 2013, revealing a 3.6% revenue growth with pre-tax profits of £161.6 million – more than 20 times the profit in the same period of 2012.
Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.
Last night, amateur sleuths all across the country were rewarded for eight weeks’ worth of patience as ITV’s superior crime drama Broadchurch (9pm) came to a close.