More Connected Tv articles

Frank N Magid Associates and Tremor Video have released the following infographic on the US connected TV market.

By including tags and transcriptions in online video content, advertisers can increase the relevance of the products they are advertising by linking with relevant shows.

Having successfully tapped into the smartphone market with its Android operating system, it is unsurprising that Google looked to replicate this success with its Google TV platform.

Research by IBISWorld has concluded that TV advertising is becoming less enticing due to audience fragmentation brought about by recent technological developments.

Sky is due to launch Now TV, the internet TV service which provides access to the company’s entire film collection, tomorrow (17 July). Now TV, which promises “no contract” and “no waiting around”, will initially be available on PCs, Macs and a handful of Android smartphones.

The global soundbar market more than doubled in size to reach 2.2 million units in 2011, according to a new report from Futuresource Consulting. In 2012 demand for soundbars – a single unit that contains two or more speakers for use with the TV – is expected to grow by 54% to reach 3.4 million units.

The primary apps used by connected TV viewers are catch-up services, YouTube and other video-on-demand portals, according to research from Futuresource Consulting. The findings showed that viewers also engaged with Facebook, Twitter, eBay and Skype.

Aereo, the exclusively New York-based internet television streaming service, has recently been getting the backs up of quite a few major players in the TV industry.

With two weeks to go until the London 2012 Olympics begin, the BBC has released its Olympic app for iPhones and Android smartphones.

A report by Videoplaza, entitled “The Future of TV” has revealed that media owners are risking the possibility of missing out on growth by not monetising advertising across connected devices.