Toby Beresford, social media and gamification consultant, on how games can learn from TV, a successful gameshow designed with dual screens in mind and new questions for gamification experts to ask…
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Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
According to new research from Viacom, there is a new phenomenon called ‘Tabletomics’ – the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.
The BBC will return nearly half of the £600 million fund it was given to help the elderly and disabled convert from analogue to digital TV.
ITV has signed an exclusive deal with Shazam to offer advertisers its functionality in TV spots.
ShopTo.net, the UK independent online entertainment retailer, has announced it has acquired video-on-demand streaming service Fetch TV.
Aren’t wires ugly. And with all this new digital kit filling up the living room, we are living in a cluttered wire-filled world. Thank heavens for Ikea…
Hulu is preparing to change the way it charges advertisers. The online video site, which runs more video ads to consumers than any other website or service in the US, will soon charge advertisers for complete views.
Consumers with access to the Sony Entertainment Network (SEN) in the UK can now access ad-supported, free-to-consumer full-length films and television series whenever they want via Crackle. Available through BRAVIA TVs, Blu-ray Disc players, Blu-ray Home Theatre Devices and Network Media players, Crackle offers films across a range of genres plus hit TV series and… Continue reading Crackle now available on the Sony Entertainment Network across UK
Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications…
