More Connected Tv articles

Head of digital media analysis and forecasting, Ed Barton on the reasons behind Sky’s launch of Now TV – what it is, why it is being done, and whether it will suceed…

According to the new Ofcom Communications Market Report, 40% of Britons now own a smartphone, while tablet ownership in the UK has increased from 2% to 11% over the past year.

Sky’s launch of Now TV, the on-demand video service which is set to include Sky TV programming later this year, constitutes a further example of a change of strategy at BSkyB.

Frank N Magid Associates and Tremor Video have released the following infographic on the US connected TV market.

By including tags and transcriptions in online video content, advertisers can increase the relevance of the products they are advertising by linking with relevant shows.

Having successfully tapped into the smartphone market with its Android operating system, it is unsurprising that Google looked to replicate this success with its Google TV platform.

Research by IBISWorld has concluded that TV advertising is becoming less enticing due to audience fragmentation brought about by recent technological developments.

Sky is due to launch Now TV, the internet TV service which provides access to the company’s entire film collection, tomorrow (17 July). Now TV, which promises “no contract” and “no waiting around”, will initially be available on PCs, Macs and a handful of Android smartphones.

The global soundbar market more than doubled in size to reach 2.2 million units in 2011, according to a new report from Futuresource Consulting. In 2012 demand for soundbars – a single unit that contains two or more speakers for use with the TV – is expected to grow by 54% to reach 3.4 million units.

The primary apps used by connected TV viewers are catch-up services, YouTube and other video-on-demand portals, according to research from Futuresource Consulting. The findings showed that viewers also engaged with Facebook, Twitter, eBay and Skype.