IMD, the media logistics specialist, has published an independent research paper outlining the shortcomings of current VoD advertising workflows and setting out its vision for helping the market as it grows. This follows a unique, in-depth review undertaken amongst major media owners, including Channel 5 and Sky.
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Martin Galvin, director of agency sales at Specific Media, says we have a rich canvass when it comes to the possibilities around online video this summer…
ITV’s chief executive Adam Crozier has forecast a 17% increase in advertising revenues for June due to the number of campaigns around the Queen’s Jubilee and the Euro 2012s.
The number of users streaming mobile TV on their smartphones will increase to 240 million by 2014, according to Juniper Research.
Most people in Britain with a connected TV actually lead a very disconnected TV existence, reveals newly released insight from Kantar Media’s futurePROOF study of consumer take up and usage of digital devices and media.
MTV is going to create subscription video-on-demand portals for some of its key shows, including Spongebob Squarepants, as its MTV OD portal moves into a full launch.
According to reports in the Guardian, nearly two million homes face disruption to their Freeview digital TV signal because of interference from the next generation of mobile services (4G) which could come online by the end of this year.
UK law firm Wiggin LLP and Entertainment Media Research have released a comprehensive survey report on consumer behaviour across many aspects of the UK media industry.
Blogging on InteractiveTV Today, Zachary Weiner, CEO of emerging TV consultancy CTV advertising and the co-founder of the Connected TV Marketing Association, looks at traditional TV budgets and the impact connected TV will have upon it.
Research consultancy Enders Analysis’ latest report is questioning the rationale behind Netflix’s global expansion strategy – based on the “belief that achievement of global scale will improve its bargaining power.”