Leonie Gates-Sumner, senior research manager, Media and Digital Practice, Millward Brown, says brands who have clear objectives for online video, taking into account content, context and delivery, and who do this as an integral part of their wider brand strategy, can make a real impact…
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David Brennan on the recent EGTA (European Group of Television Advertising) AGM in Paris, a two day event of thought-provoking and generally uplifting perspectives on TV’s connected future…
Dean Wilson, UK CEO and VP International at Active International, says TV is in rude health in 2012 and harnessing today’s technology presents an unprecedented opportunity to strengthen and deepen a brand’s relationship with TV viewers…
At the start of the Electronic Entertainment Expo (E3), Microsoft has revealed more than 35 new content partners that would launch on Xbox Live in various markets around the world over the next 12 months.
Rhys McLachlan, commercial development director at Videology, who will be on the Screen panel at our Media Playground event, says the commercial video-on-demand market has been growing rapidly in 2012 but the trajectory for the summer could be downwards thanks to the BBC…
LoveFilm is launching high-definition streaming in the UK and Germany.
Scott Thompson uses Starcom MediaVest Group’s ECHOscreen tracking tool to look at the mentions of the Eurovision competition on Twitter…
Apple CEO Tim Cook hinted that development around its internet television product is closer to completion, saying technology for televisions was of “intense interest” to the company in a recent interview.
New research shows that TV and digital ads are less effective if a viewer watches an ad on TV and sees a different ad on their smartphone. However, there are opportunities around linking the two.
BBC iPlayer has seen a strong start to the year, with total requests averaging around 190 million per month between January and April 2012.