The Connected TV Marketing Association, has expanded its professional industry network to Europe with the appointment of Michael Lantz, CEO of Stockholm-based TV apps specialist Accedo Broadband, as its president for Europe, while Dr William Cooper, CEO and founder of informitv, will function as its Honorary UK Chair.
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Almost 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011, according to new data from the comScore Video Metrix service. Google sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.
Although one in ten (10%) Britons already own a smart TV (one which can be connected directly to the internet via ethernet cable or WiFi), only a further 4% intend to purchase one at some point in the next 12 months, according to YouGov’s latest research.
Apple has emerged as the leading player in the rapidly growing connected TV player market, according to the latest research from the Strategy Analytics Connected Home Devices service.
Media agencies and media owners are in danger of failing to anticipate the impact technology will have on their businesses. Rhys McLachlan, corporate development director at Videology, explains…
The UK is set to deploy UltraViolet (UV), the technology that enables users to purchase films which are recorded to a digital library.
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation, gives insights from phase one of Rovi’s smart TV advertising study in the UK (in partnership with Decipher)…
Rovi Corporation and Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK, showing that 84% of Samsung Smart TVs and Blu-Ray players are now connected.
Microsoft has announced plans for an all-new Xbox 360 experience, which will include the first group of new, custom applications from TV and entertainment content providers on Xbox LIVE.
WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.