James Grant, UK country manager, VINDICO, says consumers are moving faster than the industry and those who expect ‘little change’ to influence traditional TV advertising by the time the Olympics in Rio come around are going to get caught out…
More Connected Tv articles
So the Grammy’s unsurprisingly (I will explain why I say it that way in a moment) set all sorts of records for social TV. Just like the Superbowl did a few weeks ago. I call this a big yawner, but first, some definitions…
When the social media boom first emerged around three years ago, I attended several conferences where the phrase “word of mouth is the new television” was bandied about with hardly a murmur (apart from my good self). It is patently nonsense and completely fails to recognise that, far from being in competition, television plus social media is a match made in heaven.
Dan Brilot, media consulting director at YouGov, reveals key insights about the connected TV market, which signal a significant change over the course of 2012…
According to reports in the press, YouView looks set for another delay, possibly putting their “by the Olympics” promise at risk.
Roku, the leading streaming platform in the US, has announced the addition of BBC iPlayer to its growing selection of video, music and games in the UK.
The number of Freeview HD units sold in the UK has now reached 4.4 million by th end of December 2011.
Red Bull is reported to be considering connected TVs as its next major broadcast platform.
Online video is winning brands credibility and kudos with consumers, according to new research from Specific Media, with brand interest levels and positive associations being built as a result.
Virgin Media has announced its Q4 2011 results, with £48.2 million profit and double the number of customers subscribing to TiVo.
