More Connected Tv articles

What is your social media strategy? And does it involve Facebook? If not, why not?

Is social media data a help or hindrance to planning? The Data Debate panel say real time visibility can be a benefit, but at the same time, conclusions may not support other data/channels.

Nick Suckley, managing director of agenda21 and a Data Debate panellist at this year’s Media Playground event, says in a world full of digital data, someone needs to make sense of it…

Decipher’s Nigel Walley and Samsung’s Dan Saunders talk connected TV; the BBC; and strategy.

“Advertisers are being woefully let down by EPG offerings,” says Oli Newton, head of emerging platforms at Starcom Mediavest Group.

Nigel Walley, CEO, Decipher, said this year will see the connected TV market “sky-rocket”.

Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.

Sky has announced that all 10 million Sky TV customers will have the opportunity to watch Sky channels and programmes on PCs, laptops, mobiles and tablets at no extra charge. Called Sky Go, it will provide flexible access to Sky content across multiple devices including the iPhone, iPad, PC and Mac from 6th July 2011.

Nigel Walley, managing director of Decipher, considers the effect next generation set-top boxes could have on the TV landscape: “What TiVo and SkyAnytime+ show is that it might be easier if the platforms just ignored the broadcasters and used their PVRs to build their own versions of iPlayer and the other catch-up services.”

Chris Worrell, European research manager, Specific Media, says online video is not simply TV smaller. It brings with it its own unique characteristics, the viewing experience is different to that of traditional TV and the reasons behind viewing are also distinct from its older, more established sibling…