Despite a 6.4% lift in average unique browsers in May – the highest increase of all the online ABC monitored newsbrands – the Independent online suffered the biggest hit in June, down -8.7% and losing just over 104,000 daily visitors.
The latest ABC figures show that the Daily, Free and Sunday markets were all down overall, both period on period and year on year, with the biggest PoP change belonging to the Sunday Post (5.1%).
the Independent’s digital platform saw the biggest percentage growth across the month, up 6.4%, according to the latest ABC figures.
The latest ABC figures for May show small circulation gains for the London Free Press, while the majority of the titles in the daily and Sunday markets experienced declines.
The UK’s online population witnessed a slight decrease in April, down by just over half a million users month on month.
Only the Daily Express, Financial Times and the Independent platforms saw any increase in readership across print and online, period on period. However, the results still show the continuing dominance of the Daily Mail platforms and the considerable impact of online to a newsbrand’s readership figures more generally.
Despite significant declines recorded in March, all digital news platforms experienced good growth in April, except for the Independent.co.uk, which saw a -7.4% decline to just over one million daily users.
The latest figures from NRS for the period April 2012 – March 2013 show that the national newspaper market experienced, with only two exceptions, further year on year declines. The ‘i’ and the Financial Times were the only papers to see any growth, up 3.2% and 3.7%, respectively.
The latest ABC National Newspaper results for April show that not much has changed over the month, with just the Sunday titles seeing a marginal -0.3% period on period decline.
The UK’s online population weighed in at 42.4 million users for the month of March, according to data released by online measurement company Nielsen.
