Most of the online UK national newspapers saw an increase in traffic in October with MailOnline continuing to draw in the most traffic, according to data released today by ABC.
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Nearly forty million people accessed the internet in the UK throughout the month of October. According to data released by online measurement company UKOM the unique audience for the month totalled at 39.9 million, growing only by 140,000 since September.
The UK’s national newspaper websites saw usage figures fall during September, with all audited sites recording a drop in daily average unique browsers.
39.9 million people made up the UK’s online universe in September, growing 3.2% MoM. The negative focus on social media by the press following the civil unrest in August saw many big online entities losing users in September. Although the overall online population increased, major brands and social networking sites saw a loss in traffic.
The UK’s online population has grown by 1.4 million people in the last year, according to the latest data released by media research and insight company Kantar Media. The second quarter of 2011 saw the online population grow by nearly 4% year on year, totalling 38.4 million users.
63% of the UK population accessed the internet in August, a month when the UK’s online activities hit the headlines for all the wrong reasons. Among the general civil unrest across the country, news stories highlighted the methods used by rioters to organise themselves and the wider role social media played played.
The UK’s national newspaper websites enjoyed a boost in usage in July, with almost all audited sites recording an increase – a positive change from last month, which saw just one site post a rise.
The UKs online population fell by 816,000 people in July as users continued to turn away from their computers during the summer months.
The UK’s national newspaper websites suffered a drop in usage in June, with almost all audited sites recording a small drop in both daily and monthly figures.
The total UK online universe declined in June – down 730,000 users month on month to 39.5 million. Although total users had been rising steadily in the last few months, June’s figure shows the first drop in general online take up since February of this year.