Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.

According to the report, 2018 will be the largest growth year ever with an extra 28 million subscribers

The antithesis of 90s lads’ mags, the aim of the new digital platform is to provide men in the UK with advice and inspiration making way for “the new masculinity”.

The title went free in September 2015 and recorded its highest ever circulation figure in the period from July to December 2016, reaching almost 307,200 copies.

The festive season took its toll on the majority of online newsbrands, with five out of the six reporting titles losing traffic in December – some much more than others.

The YouTuber has over 16 million subscribers and more than 10 billion views of all his videos.

Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.

Express.co.uk had a successful August, according to the latest ABC results, up nearly 17% period on period to 2.6 million daily average unique browsers, following on from last month’s good increase.

The Evening Standard’s web traffic declined -15% in July to 845,300, according to the latest ABC results, while Metro was down -9.4% to 2.4 million.

The Evening Standard and Metro enjoyed big boosts to their web traffic in June – up 20.5% and 17.7%, respectively.