Despite a 6.4% lift in average unique browsers in May – the highest increase of all the online ABC monitored newsbrands – the Independent online suffered the biggest hit in June, down -8.7% and losing just over 104,000 daily visitors.
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the Independent’s digital platform saw the biggest percentage growth across the month, up 6.4%, according to the latest ABC figures.
The UK’s online population witnessed a slight decrease in April, down by just over half a million users month on month.
Despite significant declines recorded in March, all digital news platforms experienced good growth in April, except for the Independent.co.uk, which saw a -7.4% decline to just over one million daily users.
The UK’s online population weighed in at 42.4 million users for the month of March, according to data released by online measurement company Nielsen.
The latest ABC digital figures for March 2013 show a general decline for most newsbrands, with the Independent the only platform to see any positive growth – though only very slight.
According to data recently released by digital measurement company Nielsen, the UK’s online audience is at its lowest level for almost a year.
Despite harsh weather sweeping across the country people turned away from the Internet following the post-Christmas slump.
The latest ABC digital figures, released today, show a few dips amongst some more moderate levels of growth for newspaper websites in February.
Twitter is fast becoming an effective medium between brands and consumers, with the latest UK Brandwatch study revealing that every minute over 12,000 tweets mention brands.
After the frenzy of activity that comes with every festive period, January saw the UK’s online population settle back into a normal routine, with the overall number of users falling slightly.