Twitter is fast becoming an effective medium between brands and consumers, with the latest UK Brandwatch study revealing that every minute over 12,000 tweets mention brands.
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After the frenzy of activity that comes with every festive period, January saw the UK’s online population settle back into a normal routine, with the overall number of users falling slightly.
The latest ABC digital figures show strong growth across the entire national newspaper market for January 2012, with The Independent online seeing the strongest growth, up 25.1% on the previous month – but the Mail Online still leads.
As 2012 came to a close, the UK’s total online audience saw its numbers dwindle slightly, down 244,000 users month on month.
The Independent online has seen a good level of growth for December 2012 according to the latest data from ABC. With a 13.8% increase on the previous month, the website bagged an extra 117,590 unique daily browsers, bringing its total up to 970,899.
Despite reaching a record amount of users in the preceding months, November brought a fall in the UK’s online population.Even the onset of the festive period and the online panic buying that comes with it couldn’t stop the overall number of people going online from falling.A month on month drop of 868,000 users saw the… Continue reading UKOM Data Report: November 2012
The Mail Online has, for the first time, broken the 7 million unique daily users barrier, extending its lead over its rivals according to the latest data from ABC.
The onset of winter saw the UK’s online population jump up to its highest level since UKOM began reporting in January 2010.
The Mail Online has surged ahead of other online newspapers according to the latest data from ABC. To coincide with DMGT’s own reports of a huge 74% increase in revenue to £28m in the year ending 30 September, the Mail Online was edging over 6.6 million unique readers in October.
September brought a record amount of the UK population into the online world, according to data released by online auditor UKOM.43 million people accessed the internet over the month – this is the biggest digital audience recorded by the measurement company since it launched in January 2010. This hybrid figure (which includes mobile devices) has… Continue reading UKOM Data Report: September 2012