The post-recession market is still having a huge impact on the Women’s Weekly sector, which is down 8.0% on last year (and 5.4% PoP).
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The TV Listings sector had a fairly poor period, with just one title posting a PoP increase between January and June 2011 (What’s On TV).
Home Interest is one of the few sectors to benefit from the current economic climate – with a number of titles enjoying circulation increases, including Country Living, which leads the market.
The Men’s Lifestyle sector is continuing to struggle – down 4.4% overall on this time last year.
Condé Nast’s Glamour still tops the Women’s Lifestyle sector following a positive 5.9% PoP increase in sales. Overall, the market is up 1.1% YoY and 1.5% PoP.
July was an interesting month for the national newspaper market, with the hackgate scandal dominating headlines and the closure of News International’s long-running Sunday tabloid News of the World.
The Daily National newspaper market saw a return to the norm after last months slight increase of 0.1%, as the Total Daily market fell 0.9% PoP.
The daily national newspaper market enjoyed a small 0.1% PoP rise in May, with three titles posting increases during the month.
The latest NRS figures for April 2010 to March 2011 reflects another poor 12 months for the national newspaper market – with just one title seeing its readership increase over the year.
The Royal Wedding provided a boost for the national newspaper market in April, with the total daily market up 0.5% on March.
