The Daily Mail has closed to within 600,000 readers of The Sun, according to the second release of NRS PADD research that combines the audience for print and online. Last quarter highlighted a 1.4 million gap between the newsbrands.
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The overall national daily newspaper market was down 8.7% year on year for September – 825,000 less copies circulated. Compared to last month the latest data shows a 1.6% drop or 144,000 copies shed.
The overall daily newspaper market was down -10.1% YoY and -0.9% PoP in August, with just one title enjoying a increase in circulation over the year. Independent’s sister title i posted a 47.3% YoY rise during the summer month and now has a total circulation of 282,000 copies.
The Sun leads the way with the greatest number of combined print and website readers, according to NRS PADD (Print and Digital Data), which has been released for the first time today.
Three regional newspaper groups in our analysis enjoyed increases in the January to June 2012 period – Newsquest (Midlands South), Advertiser (North of England) and the Bristol Observer Group.
The overall daily newspaper market was down -9.3% YoY and -1.3% PoP in July, however, a number of titles posted increases in the month.
In the latest NRS release for the July 2011 to June 2012 period, the Sunday red-tops posted the most positive results, even with the addition of The Sun (Sunday), which has reported a readership figure for the first time.
To get a real picture of how the consumer magazine market is holding up, Newsline asked AdConnection, Arena Media, Maxus, Carat and MPG Media Contacts for their views.
Today’s ABC release, for the January to June 2012 period, paints a fairly bleak picture for the consumer magazine market, with just a few exceptions.
The Domestic News and Affairs market completely bucked the downward consumer magazine trend, with every title posting a YoY increase, with the market up 5.4% YoY and up 0.5% PoP.