Lisa Rokny, head of digital development at CBS Outdoor Limited, explains why media channels need to link traditional environments with digital solutions, and integrate communications planning, media and creative agencies to succeed in the new media landscape: “People and process are the real barriers not media or technology”…
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Raymond Snoddy on paywalls: “Everyone in the media business, with the possible exception of immediate rivals, is praying that somehow, against all odds and conventional wisdom, the Murdoch hunch will prove to be right…
38.4 million people accessed the internet during August according to the latest data from UKOM. This figure represents 62.5% of the UK population and is actually down 1.1% compared UKOM’s inaugural data release in January.
Project Canvas has officially been re-branded as YouView. The seven partners – the BBC, ITV, Channel 4, TalkTalk, BT, Arqiva and Channel 5 – have formed YouView TV Ltd.
Monestising digital content seems to be on top of the agenda at the moment, particularly for newspapers and magazines.
Gilles Storme, head of sales EMEA at RockYou, explains why social gaming offers huge potential for advertisers…
Raymond Snoddy gives his views on 3D TV – hot on the heels of the IBC broadcasting exhibition and conference in Amsterdam…
Sky Digital Media have announced their plans to offer advertising opportunities based on behavioural and psychographic audience profiling.
Facebook has launched a range of new global advertising metrics, in order to understand the value of social context on the site. Social context is the sentence in the ad that shows which friends have ‘liked’ or engaged with the Facebook Page, event or application that the ad features.
A new report from comScore shows that nearly all of the top ten UK ad networks are starting to see encourgaging growth, having increased their reach over the past year. Google Ad Networks remains in the lead with a reach of more than 38 million internet users.