Project Canvas has officially been re-branded as YouView. The seven partners – the BBC, ITV, Channel 4, TalkTalk, BT, Arqiva and Channel 5 – have formed YouView TV Ltd.
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Sky Digital Media have announced their plans to offer advertising opportunities based on behavioural and psychographic audience profiling.
Facebook has launched a range of new global advertising metrics, in order to understand the value of social context on the site. Social context is the sentence in the ad that shows which friends have ‘liked’ or engaged with the Facebook Page, event or application that the ad features.
A new report from comScore shows that nearly all of the top ten UK ad networks are starting to see encourgaging growth, having increased their reach over the past year. Google Ad Networks remains in the lead with a reach of more than 38 million internet users.
According to a new study from MiresBall and KRC Research, 4 in 10 brand representatives (from around the world) feel that social media poses challenges to their brand integrity.
Grazia has announced the launch of a digital television platform, with weekly programmes based on the magazine’s “Ten Hot Stories”, featuring fashion, beauty and entertainment news.
Google has launched a new search feature called Google Instant, which enables search results to appear while the user is still typing.