More Digital articles

Luke Aviet, UK managing director at online content distributor goviral, explains how we can use analytics technology to target online video campaigns more effectively – and even to re-work TV commercials.

On a day when traditional media was boosted by the latest AA figures – albeit from a low base – I came to the AOP’s Digital Publishing Summit in the hope of telling Newsline readers something new about this industry. Sorry – I can’t… so far!

WAN-IFRA summit finds that the future is bright for the ‘ecosystem’ of e-reading mobile devices and tablet computers.

Tom Ewing, social media specialist at Kantar Media, follows up on James Myring’s ‘The piracy arms race’ article, saying there is one voice in the piracy debate that continues to be unheard – the voice of the pirates themselves…

Just days after Google TV dominated the headlines, Apple TV has stepped in to take the limelight.

Tom Cape, managing director of Capablue, looks at the commercial opportunities surrounding internet TV…

Social networking has surpassed TV viewing as the biggest waste of people’s time, according to Advertising Week.

GfK MRI is set to change its magazine survey to include digital consumption on all platforms, including the web, digital editions received via email, smartphone apps, e-readers and tablets.

UK online advertising spend increased 10% to nearly £2 billion in the first half of 2010, according to the Internet Advertising Bureau (IAB).

Helen Gawor, Connect Insight, says: “Online advertising effectiveness studies became a joke when one research supplier was asking respondents ‘Have you seen any advertising for X brand’ when the ad was clearly on the page hosting the research…when it’s bad, it’s really bad!”