Flipboard, ‘the world’s first social magazine’ – a iPad app that allows you to create your own digital magazine from shared links – is conducting an ad test with publishers.
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UK consumers are some of the earliest adopters of new communications technologies, according to new research by Ofcom.
The AOP has unveiled its first ‘New Rules of Engagement’ study, which aims to provide key information on how consumers are engaging with online content and advertising, to encourage publishers to better monetise online display advertising.
The release of The Social Network in cinemas earlier this year has once again brought Facebook into the limelight, with countless people discussing the advantages and disadvantages of letting everyone into your life and numerous people ‘just wanting to see what all the fuss is about’.
The UK’s online population was edging ever-nearer to 40 million user mark during October, according to data released by UKOM.
YouTube is set to release a new ad unit designed to give users the choice of which ads they want to watch, or not watch as the case may be.
Next year is set to be the year of connected TV, with the launch of YouView and more and more internet-enabled television sets. However, awareness of IPTV has still not reached mainstream levels, with less than half of the population understanding the latest TV proposition.
Hulu served more than a billion video ads in October, a significant jump from the 794 million it served in September, according to new figures from comScore.
Dylan Mouratsing, global insight manager at kinetic, unveils the findings from his latest research project into the attitudes and behaviours of young people to advertising and brand presence within social media…
Latest research shows that online TV shows are pushing advertisers towards a TV-style model.