Push will beat pull in the battle for television viewers; DVRs will proliferate; the 30-second spot will not die; TV’s ‘super media’ status will strengthen; and gaming will go online, according to Deloitte’s tenth anniversary predictions for 2011.
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Gavin Sinden, digital strategy director, Equi=Media, says targeting has come on in leaps and bounds over the last year but there are still some big developments in its future…
US marketers will spend $3.08 billion to advertise on social networking sites such as Facebook this year, according to eMarketer.
BSkyB is expected to come under pressure from new on-demand TV services, namely YouView, according to a new report by Evolution Securities.
3D TV became a reality in 2010, not least because Sky launched its first European 3D channel on 1 October. But take-up has been limited. However, this new device could change things…
The UK’s online population fell slightly in November, according to recent data released by UKOM. While some consumers turned to the net for their Christmas purchases, avoiding both the British winter and the crowds of shoppers on the ‘real’ high streets, there were just over half a million less people online than in the month of October.
YouView faces technical difficulties which may delay its launch by up to six months, according to reports. The highly-anticipated VoD venture – backed by the BBC, ITV, Channel 4, Channel 5, BT, Talk Talk and Arqiva – might not make its debut until the end of the year, if not, 2012.
YouTube mobile traffic tripled during 2010 to 200 million views a day.
The social gaming market is expected to surpass $1 billion this year, according to new estimates from eMarketer.
The number of global broadband subscribers grew to 763 million in 2010, according to In-Stat.