Interactive digital television (iDTV) will reach 80 million European homes by 2005, according to a recent report by Forrester Research. The “walled garden” system currently available on interactive platforms will fall, allowing full internet access through TV screens. There are currently 7 million subscribers to interactive television systems throughout Europe. This will double to 14… Continue reading Online Services Will Be Driven By TV, Says Forrester
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Total advertising revenue will grow by 5% in 2000 to just under £9900 million, according to the latest estimates from Optimedia. The internet will continue to generate record increases in revenue and significant growth can also be expected in the outdoor and radio industries. During 1999 total ad revenue grew by an estimated 7% to… Continue reading Net Ad Revenue to Overtake Cinema In 2000
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Richard Eyre blamed the competing members of the ITV network for its failure to create a stong net brand at MediaTel’s Media Question Time event. He said that ITV’s online presence is currently in its infancy because each franchise wants to develop its own voice on the internet.In response to a question from the floor… Continue reading ITV Brand Must Unite On The Web, Says Richard Eyre
The amount and share of advertising spend which is placed on the internet are both set to soar over the next few years, but television will remain the marketers’ preferred medium. These are some of the latest findings from Fletcher Research’s Internet AdWatch survey. As the UK’s online population is set to explode – growing… Continue reading Online Advertising Growth To Outperform Market, But Remain ‘Poor Relation’ To Broadcast
The development of a host of interactive services is expected to push forward a strong growth in sales for the online retail market, according to new report from Fletcher Research. UK Online Retail: From Minority To Mainstream, shows that interactive (digital) television and mobile phones will help online retailers take 7.5% of the UKÂÂ’s retail… Continue reading Interactive Services To Push Online Retail Growth