Richard Eyre blamed the competing members of the ITV network for its failure to create a stong net brand at MediaTel’s Media Question Time event. He said that ITV’s online presence is currently in its infancy because each franchise wants to develop its own voice on the internet.In response to a question from the floor… Continue reading ITV Brand Must Unite On The Web, Says Richard Eyre
The amount and share of advertising spend which is placed on the internet are both set to soar over the next few years, but television will remain the marketers’ preferred medium. These are some of the latest findings from Fletcher Research’s Internet AdWatch survey. As the UK’s online population is set to explode – growing… Continue reading Online Advertising Growth To Outperform Market, But Remain ‘Poor Relation’ To Broadcast
The development of a host of interactive services is expected to push forward a strong growth in sales for the online retail market, according to new report from Fletcher Research. UK Online Retail: From Minority To Mainstream, shows that interactive (digital) television and mobile phones will help online retailers take 7.5% of the UKÂÂ’s retail… Continue reading Interactive Services To Push Online Retail Growth
