A new report shows that the average US household is spending as much time online as they are watching the TV.
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Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer: “Wasn’t the internet supposed to encourage freedom, proliferation of brands and consumer choice? The actuality is that it is dominated by a hegemony of super brands.”
TV on-demand services ITV Player and 4OD will be available on Sony’s PlayStation3 games console later this week.
In response to Derek Jones’ ‘Will video kill the reach and frequency stars?’ article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency…
Speaking at the Online Video Summit in London yesterday, Tremor Media’s VP Europe Dan Ruch suggested there were two main reasons why Europe lags so far behind the US in online video advertising revenues – accountability is much more deeply researched in the US; and creative treatments for online video are more developed.
Karen Canty, Future Foundation, explains why the traditional charity bucket will soon look a little old hat as the digital revolution takes hold…
eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).
Globally, online video advertising budgets will come from print and from TV, not from online display or search, according to Bill Lederer, CEO of Kantar Video.
Advertisers today welcomed Culture Secretary Jeremy Hunt’s announcement that the UK is pressing ahead to achieve up to 90% coverage for “superfast” broadband by 2015.
Well it can’t be the year of mobile yet again and it won’t yet be the year of connected TV, so what if the media industry, and most particularly the agency market, focused rather more internally?