In response to Derek Jones’ ‘Will video kill the reach and frequency stars?’ article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency…
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Speaking at the Online Video Summit in London yesterday, Tremor Media’s VP Europe Dan Ruch suggested there were two main reasons why Europe lags so far behind the US in online video advertising revenues – accountability is much more deeply researched in the US; and creative treatments for online video are more developed.
Karen Canty, Future Foundation, explains why the traditional charity bucket will soon look a little old hat as the digital revolution takes hold…
eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).
Globally, online video advertising budgets will come from print and from TV, not from online display or search, according to Bill Lederer, CEO of Kantar Video.
Advertisers today welcomed Culture Secretary Jeremy Hunt’s announcement that the UK is pressing ahead to achieve up to 90% coverage for “superfast” broadband by 2015.
Well it can’t be the year of mobile yet again and it won’t yet be the year of connected TV, so what if the media industry, and most particularly the agency market, focused rather more internally?
Flipboard, ‘the world’s first social magazine’ – a iPad app that allows you to create your own digital magazine from shared links – is conducting an ad test with publishers.
UK consumers are some of the earliest adopters of new communications technologies, according to new research by Ofcom.
The AOP has unveiled its first ‘New Rules of Engagement’ study, which aims to provide key information on how consumers are engaging with online content and advertising, to encourage publishers to better monetise online display advertising.