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Microsoft’s search engine Bing has officially launched in the UK today following a five month trial period.

The number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile internet users, according to a new forecast from eMarketer.

YouTube has added a ‘skip’ button to selected pre-rolls in a bid to improve user experience and encourage brands to create better adverts.

Matt Brittin, Google UK managing director, gave delegates some tips on how to make their businesses “bionic” at yesterday’s IAB Engage 09 conference.

Yesterday’s IAB Engage 09 conference saw Jeff Levick, AOL President, global advertising and strategy, claim that online’s future lies in brand advertising.

Following the introductory remarks from chief executive Guy Phillipson, yesterday’s IAB Engage 09 kicked-off with “wizard of the web” and author of We Think, Charlie Leadbeater.

Microsoft sites captured nearly 15% of time spent online in September, making it the most engaging global property, followed by Google sites and Yahoo! sites, according to latest comScore data.

Murdoch needs to think long and hard about how serious his attack on Google is… because at the moment he is, in effect, acquiescing in the “kleptomania and parasitism”, says Raymond Snoddy.

Julia Hutchison, COO of the Association of Publishing Agencies, highlights the best ways for brands to engage consumers online.

LinkedIn has joined forces with the microblogging site Twitter to allow members to share status updates.