Dennis Publishing has launched its own online ad network in a bid to boost digital revenues.
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Charging for online content is vital for commercial media, said Luke Bradley-Jones, executive vice-president and managing director of BBC.com, at yesterday’s AOP Summit.
comScore has submitted a proposal for a new person-centric measure for website server measurement in the UK to ABCe.
Online publishers need to have “sustainable distinctive content” if they want to charge for access, Emap CEO David Gilbertson told an AOP Summit yesterday.
The latest research piece from Ipsos MediaCT looks at advertising opportunities on digital TV.
Desperate circumstances require desperate action says Jim Marshall, chairman of the IPA Media Futures Group, of the Evening Standard’s plans … but there are a host of other media sectors and media owners who really need to get their head out of their … too!
Social media users are much more likely to search for specific brands and products, and consider purchasing, which in turn increases click-through rates on a brand’s paid search ad, according to new research from GroupM and comScore.
Looks at recent developments within the IPTV market and includes latest industry forecasts and current marketplace dynamics.
The Economist is erecting a paywall around online content which is more than 90 days old, beginning next Tuesday (13 October).
Looks at recent developments within the DTR market and includes latest industry forecasts and current marketplace dynamics.