Google may be taxed on its advertising revenues in France due to new government regulations.
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More than 170 million US internet users watched online video during November, with nearly 31 billion videos viewed during the month, according to the latest data from comScore.
A new survey from Nielsen has found that consumers are willing to pay for online content, although attitudes vary by geography, demographics and content type.
Jimmy Maymann, chairman at GoViral, considers the exciting opportunities for online marketing – “Get it right and the rewards will be brilliant. If you get it wrong, at least you will know about it soon enough” …
Bauer Media is making senior changes to its advertising team, which it says will “further simplify how the company operates in the media marketplace”.
Enders Analysis is forecasting a 6.9% increase for internet advertising this year, although newspapers, magazines and television are all expected to experience downturns.
The Financial Times content revenues are set to overtake print ad revenues for the first time this year, according to the group’s chief executive John Ridding.
At the start of December, GroupM released a revised forecast for UK adspend, predicting a fall of 12% year on year in 2009.
For the third month in a row Guardian.co.uk was the most popular national newspaper website according to data released by ABC.
Online spending continues to soar in the rush before Christmas, according to comScore.