According to IDC Research, home offices in America are relying more and more heavily on the Internet as an aid to business. Their report “Home Offices on the Internet: Forecast and Analysis, 1999-2004” concludes that by 2004 there will be an estimated 92% connected. There are many factors driving this increase: the availability of internet-ready… Continue reading Internet Use In the Home Office Set to Rise
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Globally, there will be 35 billion emails sent every day by 2005, according to research by International Data Corporation (IDC). By the end of 2000 the volume of mails is already expected to have reached 10 billion per day. Alongside this growth, IDC claims that web browsers will become more popular than standalone email applications… Continue reading 35bn Emails A Day By 2005, Says IDC
Online investment is growing fast in the UK, according to new research from Allegra Strategies, which predicts there will by 2.4 million active online trading accounts by 2004. In the last year growth has been around 800%, with more than 300,000 accounts running by the end of this year. Experienced investors were the first to… Continue reading Online Trading Popularity Grows In UK
Almost half of all adults in the UK have accessed the internet at some time, according to the latest quarterly survey from the Office of National Statistics. A total 45% – or 20.4m adults – have logged on at least once, although those embracing the new technology are increasingly male and from the professional classes.… Continue reading Almost Half Of All Adults Now Online
Silver surfers are tipped to be the next growth audience on the internet, according to the latest research from Forrester. By 2005, 3.2m retired people will be online in the UK and will present a huge opportunity to advertisers and online businesses. Increased leisure time and a love of communication are helping to push retired… Continue reading Silver Surfers’ Speed Catches Advertisers Unaware
Despite the almost daily announcements from all over the world about the creation of emarketplaces, IDC believes projections calling for thousands of emarketplaces by 2004 are overzealous. IDC is much more conservative, forecasting only several hundred emarketplaces in 2004. “eMarketplaces are just one segment of the business-to-business ecommerce landscape,” said Dr. Leo Lipis, senior analyst… Continue reading eMarketplace Growth Forecasts ‘Overzealous’, Says IDC
Global ecommerce will be worth $6.8 trillion by 2004, according to a new report from Forrester Research. The industry is already worth $57 billion today. The growth in online business will cause traditional manufacturing supply chains to disappear, replaced with networks of companies conducting business in real time via the internet, says Forrester. Current inefficiencies… Continue reading Ecommerce Threatens Traditional Manufacturing Chains
The UK has been picked out as an internet market to watch by researchers ACNeilsen/Netratings, following the release of a new global internet trends report. “The US and Japan are widely recognised as having the largest internet populations in the world,” said David Day, director of analytics at ACNielsen eRatings.com. “With [this survey] we see… Continue reading UK Internet Market Tipped For Growth By Global Survey
Recent research by Datamonitor claims that internet games on mobile phones are set to be a huge success in Europe and the US and estimate that 200 million people will be playing these games by 2005. The most popular games will be the old classics: card games, quizzes and bingo but mobile game players will… Continue reading Wireless Gaming Worth $6bn By 2005
Enhanced targeting and CRM opportunities will elevate online spend at the expense of direct mail, outdoor and radio advertising As online advertising revenues soar from £50 million at the end of 1999 to £625 million by 2004, direct mail will be the most heavily impacted traditional marketing tactic. Companies that currently advertise online will increasingly… Continue reading UK Online Ad Spend Will Grow To £625M By 2004, Fletcher Research Reports