Silver surfers are tipped to be the next growth audience on the internet, according to the latest research from Forrester. By 2005, 3.2m retired people will be online in the UK and will present a huge opportunity to advertisers and online businesses. Increased leisure time and a love of communication are helping to push retired… Continue reading Silver Surfers’ Speed Catches Advertisers Unaware
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Despite the almost daily announcements from all over the world about the creation of emarketplaces, IDC believes projections calling for thousands of emarketplaces by 2004 are overzealous. IDC is much more conservative, forecasting only several hundred emarketplaces in 2004. “eMarketplaces are just one segment of the business-to-business ecommerce landscape,” said Dr. Leo Lipis, senior analyst… Continue reading eMarketplace Growth Forecasts ‘Overzealous’, Says IDC
Global ecommerce will be worth $6.8 trillion by 2004, according to a new report from Forrester Research. The industry is already worth $57 billion today. The growth in online business will cause traditional manufacturing supply chains to disappear, replaced with networks of companies conducting business in real time via the internet, says Forrester. Current inefficiencies… Continue reading Ecommerce Threatens Traditional Manufacturing Chains
The UK has been picked out as an internet market to watch by researchers ACNeilsen/Netratings, following the release of a new global internet trends report. “The US and Japan are widely recognised as having the largest internet populations in the world,” said David Day, director of analytics at ACNielsen eRatings.com. “With [this survey] we see… Continue reading UK Internet Market Tipped For Growth By Global Survey
Recent research by Datamonitor claims that internet games on mobile phones are set to be a huge success in Europe and the US and estimate that 200 million people will be playing these games by 2005. The most popular games will be the old classics: card games, quizzes and bingo but mobile game players will… Continue reading Wireless Gaming Worth $6bn By 2005
Enhanced targeting and CRM opportunities will elevate online spend at the expense of direct mail, outdoor and radio advertising As online advertising revenues soar from £50 million at the end of 1999 to £625 million by 2004, direct mail will be the most heavily impacted traditional marketing tactic. Companies that currently advertise online will increasingly… Continue reading UK Online Ad Spend Will Grow To £625M By 2004, Fletcher Research Reports
The online travel industry is expected to be worth $25.2 billion by 2003, with growth rates outstripping other e-retail industries. By the end of this year the sector will be valued at $12.4 billion, according to research by eMarketer. Despite the fast growth and suitability of the internet for searching for a buying travel tickets,… Continue reading Online Travel Worth $25bn By 2003
Growth in the application service provider (ASP) sector is set to be worth $3.6 billion in the US by the end of 2000, up from just $1 billion a year earlier. The sector will then growth to a value of $25.3 billion by 2004, according to Dataquest. The European and Asian ASP marketsÂÂ’ growth-rates faster… Continue reading European ASP Market Catches US
Internet access in the home has increased substantially since 1999 in all countries except the US, according to new research from PricewaterhouseCoopers. However, even with these increases, more American consumers (44%) continue to access the internet than their Australian (38%) or European counterparts (31% in UK, 31% in Germany and 16% in France). Internet access… Continue reading US Online Time Falls
Half of Europe’s spending power is now in the hands of people with access to the internet and of the 34% of Europeans who have used the internet 19 million buy online. New statistics released in the Datamonitor IMPACT survey have outlined huge possibilities for e-commerce in the future which may yet prove that the… Continue reading Europe Is Catching Up In The Online Revolution